Sadolin kicks off the woodcare season in style with Sky sponsorship package

49962 Sadolin Sky Sports HPTO Football - A3 Poster(PR)Sadolin will be taking over the homepage for 24 hours to showcase its superior wood protection credentials under a “Winning Results” promotion in March, reaching millions of users.


The takeover – on Sunday 26 March 2017 – will offer the chance to win a Sky Q package, with Sky Sports for a year, organised by Sadolin to celebrate the start of the woodcare season.


This no purchase necessary competition runs from 6 March until 31 March 2017 and can be entered via a dedicated Sadolin microsite at will also be promoting the competition from 6 March until 26 March 2017 on the and its mobile app.


The Sadolin campaign focuses on the mainstays of the brand, Sadolin Classic and Extra.


It is part of the year-long on screen promotion of Crown Paints’ high performance brands and service airing throughout 2017 on screens under a sponsorship package with Sky Sports News HQ.


Sadolin, as well as Crown Trade, Sandtex and Crown Decorating Centres, will each take a share of the screen time, featuring on the station’s popular 10pm bulletin, 365 days a year, reaching 5 million adult males.


The agreement represents four years of collaboration between Crown Paints and Sky, and the UK paint manufacturer’s third full year of sponsorship.


Sharon Smith, Sadolin Brand Manager, said: “At key points throughout the year, Crown Paints’ brands will have 24 hour takeover campaigns on the homepage, with a range of exciting initiatives.


“The Sadolin campaign runs at a great time as spring approaches and people think about getting outdoors for woodcare projects.


“The competition will also run across Sky Sports mobile and social media sites as well as the Sadolin website and social media sites and it is a high impact, engaging way to mark the start of the season.”