Johnstone’s unveils striking new branding

Johnstone's Trade

Johnstone’s Trade has developed exciting new branding that reflects its position as a paint manufacturer committed to progressing product performance.

Johnstone’s is committed to delivering high performance products to trade decorators and specifiers who care about their work, demand high quality and believe in achieving the best possible results.

This commitment is now backed up with striking new branding, an improved logo and a brand new strapline – ‘Paint to be Proud of’ – which perfectly captures the spirit of the Johnstone’s Trade brand.

The new branding will be visible on all Johnstone’s communications, as well as on its fleet of lorries and vans travelling the length and breadth of the UK and Ireland.

Megan Esmond, marketing manager for Johnstone’s Trade, said: “Johnstone’s is proud to offer a comprehensive range of high performance trade paints, woodcare products and performance coatings and it’s great to have this stunning new identity to reflect that.

“As a brand, our aim is to work hand in hand with our customers and global teams to provide new and technically advanced products as well as delivering our commitment to service excellence. We pride ourselves on going above and beyond to ensure we continue to exceed expectations.

“We are confident that this new branding reflects our position in the marketplace and will give decorators and specifiers a real sense of pride when out on site using our products.

“While the branding has changed, Johnstone’s Trade continues to offer the same great quality and will continue to deliver outstanding results for decorating professionals.”

For more information on Johnstone’s high performance products and services please visit