Johnstone’s new Vinyl Matt takes on flashing


Trade paint brand Johnstone’s Trade has launched a new and improved Covaplus Vinyl Matt as it continues to develop high performance solutions for professional decorators.

Johnstone’s has embraced technological advancements in paint development to address decorators’ concerns over flashing and patchy finishes with vinyl matt products across the market.

This has helped in the development of a new formulation for its ever popular Covaplus Vinyl Matt that will change the way the industry thinks about the product.

The new formulation benefits from an increased open time which will allow decorators more time to over roller back into a wet edge.

This will help ensure a better finish, particularly in areas with critical light conditions, by providing a more even appearance to the finish.

These benefits combine to arm decorators with a product that they can trust to deliver an exceptional finish every time.

Johnstone’s enjoys ongoing dialogue with its customers and it is this commitment to collaborative product development that has helped shape the new formulation. Johnstone’s hosted a series of product trials at its technical testing facility in Birstall, West Yorkshire, to understand the issues customers were experiencing with vinyl matts.

These were vital for sourcing direct feedback from customers and allowed Johnstone’s to develop a product designed solely with the end user in mind.

Danny Halliday, a former Johnstone’s Young Painter of the Year winner, took part in the trials and believes it is the best vinyl matt he has ever used.

He said: “The family business that I work for has been decorating with Vinyl Matt for years and this is by far the best I’ve ever used. It’s fantastic to apply and benefits from having a longer drying time which reduces overlapping and flashing issues. This is something we’ve had to contend with in the past when using other Vinyl Matt products.

“This really is a high performance product and I’ll be proud to have it as part of my decorating tool kit. It’s reassuring to know that I’ll be able to rely on it to help me continue to please my clients.”

The new Covaplus Vinyl Matt ensures that Johnstone’s is leading the charge on the core products in a decorator’s armoury. The launch of the Aqua Water-Based Gloss system in 2012 has had a significant impact on the continuing shift of decorators switching from solvent-based paints to water-based ones and it looks like the new Covaplus Vinyl Matt will have a similarly sizeable impact.

The new Johnstone’s Covaplus Vinyl Matt is available from all Johnstone’s Decorating Centres and approved trade stockists now so pick yours up and let us know what you think of it on the official Facebook page

For more information on Johnstone’s Covaplus Vinyl Matt and the rest of its high performance range please visit