Crown Trade’s historic shades support luxury finish at Bovey Castle

It’s a project to be proud of for John Stedeford & Sons, who have left a lasting legacy using Crown Trade Clean Extreme Scrubbable Matt as part of a luxurious refurbishment project at the landmark hotel, Bovey Castle.


The coating has been applied in shades from the Crown Trade Historic Colours Collection –  combining authentic shades from the past within a high quality, super scrubbable formulation to support the hotel’s stunning décor and stringent cleaning regime.


John Stedeford & Sons, who are based in Aston, Birmingham, carried out the work over a 14-week timeframe.


Set in 275 acres of beautiful countryside and rolling valleys, Bovey Castle offers a compelling mix of history, excitement, glamour and adventure in the heart of Dartmoor National Park.


First opened as a hotel and golf resort in 1930 by Great Western Railways, the luxury castle hotel became part of the award-winning Eden Hotel Collection in June 2014.


A multi-million-pound refurbishment of the public areas, spa and restaurants was completed last year, which relaunched Bovey’s new look in June 2015.


As part of its continuing investment, the hotel then embarked on the first phase of an extensive

bedroom refurbishment programme, which was completed in April this year.


Twenty-six bedrooms located in the east wing of the hotel have been redeveloped to create 22 ensuite rooms of uncompromised quality, with the colour scheme designed to offer a subtle, restful style.


Crown Trade Clean Extreme Scrubbable Matt has been applied to the ceilings in the bedrooms as part of the east wing refurbishment programme.


The coating has also been used on the walls and ceilings in the ensuite bathrooms, which have all been finished to the highest standard with features including marble tiling and granite detailing, as well as ‘anti steam’ shaving mirrors fitted as standard.


For wooden surfaces within the bedrooms and ensuite areas, Crown Trade Acrylic Eggshell has been used.


The shades that were chosen are taken from the Palladian scheme – one of eight distinctive architectural and design styles from the Crown Trade Historic Colours Collection.


A total of 120 shades are featured in the collection’s eight styles which – as well as the Palladian shades used at Bovey Castle – includes Neo-Classical, Regency, Arts & Crafts, Gothic Revival, Victorian Eclectic, Art Deco and post-war ‘50’s Sketchbook palettes.


The collection allows decorators to select authentic and accurate colours with confidence, choosing their shades from across Crown Trade’s high quality products, which are all manufactured with more than 200 years’ experience.


Deborah Orr, Marketing Manager of Crown Paints’ Trade brands, said: “Crown Trade Clean Extreme Scrubbable Matt is the ideal choice for prestigious, luxury locations such as Bovey Castle as it allows surfaces to be returned to their pristine condition time and time again without burnishing its flat, chalky finish, which is the hallmark of historical paints.


“It really proves its worth in heavy traffic areas such as hotel rooms and corridors due to the fact cleaning and maintenance teams can quickly restore the surfaces back to their pristine condition.”


A video about the project is available to view at


The Historic Colours Collection is featured in-depth on Crown Trade’s website


For further details please contact the Crown Trade Customer Relations Team by calling 0330 0240297 or emailing Castle (1) Bovey Castle (2) Bovey Castle (3) Bovey Castle (4)