Crown Decorating Centres team up with talkSPORT

 

Crown Decorating Centres have signed a deal to kick off a brand new competition on the UK’s largest national commercial radio station.

The agreement will see the company become title sponsors of a regular Footballer of the Month feature on talkSPORT.

Presenters Paul Hawksbee and Andy Jacobs, who host the afternoon show between 1 and 4pm, will pick their player of the month and listeners will be asked to guess his identity from a commentary clip in which the player’s name has been bleeped out.

Winners, selected at random from the correct text entries, will receive £250 of CDC vouchers courtesy of sponsors Crown Decorating Centres – the experts in decorating for the trade.

The partnership, due to start today (Monday, January 27), will be supported by on-air trails and advertising on the station’s website, talkSPORT.com, and will have mutual benefits.

Paula Taylor, Marketing Manager at Crown Decorating Centres, said: “talkSPORT is the biggest sports radio station in the world, so it’s an important channel of communication.

“We believe a good percentage of professional decorators have a strong interest in football and will listen to the station – and take advantage of the competition.”

The sponsorship deal was negotiated by PHD Manchester, Crown’s media agency.

Adam Mills, talkSPORT Sales Director, said: “As the football season moves towards another exciting climax, we’re guaranteed some spectacular goals.

“We know our listeners have unrivalled football knowledge and passion and I’m sure the Footballer of the Month competition will receive a lot of interest.

“It’s great for us to have Crown Decorating Centres on board for this brilliant new partnership.”

A network of 121 Crown Decorating Centres across Britain and Northern Ireland offers painters and decorators a wide range of decorative coatings and accessories along with services such as free paint mixing and matching and expert advice from their friendly and knowledgeable in-store teams.

talkSPORT is the Global Audio Partner of the Premier League and an official broadcaster of the Barclays Premier League, the 2014 FIFA World Cup, the FA Cup, England football internationals and the Capital One Cup.: https://www.capitalone.co.uk/

It is available on 1089/1053AM, digital radio, mobile and online at talkSPORT.com.

Notes to editors

Find out about Crown Decorating Centres by visiting www.crowndecoratorcentres.co.uk to find your nearest branch or text ‘CROWN’ to 83332 to have the details of your nearest store sent straight to your mobile. Texts cost one standard message rate.

For the latest on deals and news, ‘LIKE’ the Facebook page: www.facebook.com/crowndecoratingcentres or follow them on Twitter @CrownDecorators.

Article written by Guy Pearson, Shepherd PR. Tel (01335) 368020 or email guy@shepherd-pr.com

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