Crown Decorating Centre tops league for customer service

(Caption) Pictured is former professional footballer Jimmy Carter with New Cross Crown Decorating Centre manager Mitch Singleton.


A RECENTLY opened Crown Decorating Centre has scored a winning goal by going the extra mile to help a former professional footballer.


The team at New Cross Crown Decorating Centre, led by Mitch Singleton, earned high praise and thanks from Millwall FC’s Jimmy Carter when he turned to them for advice on a major decorating project.


The store, which opened its doors to the Lewisham area community last year, started to build a business relationship with their local League One club and got to know the former Millwall, Liverpool and Arsenal winger who’s now a member of the Club’s commercial team.


When Jimmy explained he had a renovation project which he needed help with, the New Cross experts were delighted to step up to the mark.


“Jimmy said he was renovating a house in the exclusive Queen’s Crescent at Gleneagles in Scotland and asked if we could help work out what he needed in terms of paint quantities and the best products for the job.


“He sent me the plans and we worked out that he’d need a pallet of 600 litres of Crown Trade Matt Emulsion as well as quantities of paint for newly plastered walls.


“Then, because the project was in Scotland, we contacted a CDC local to the project and were able to arrange for delivery to site just two days later.


“People don’t realise that we can do far more than just sell paint to them. Customer service is really important to us and we pulled out all the stops to make sure Jimmy was well looked after and all his needs met.


“He was so pleased with the level of service that he took to Twitter and recommended us to the 70,000-strong Millwall FC footballing fraternity, which is great for our profile.


“Jimmy is very supportive of the store, so we’re proud that he put his trust in us and we were able to meet and exceed his expectations.”


Jimmy added: “I have nothing but praise for Crown Decorating Centre in Surrey Canal Rd for how they assisted with my paint requirement for my house up in Scotland.


“We already had an excellent working relationship with the store and with Mitch Singleton coming in as new manager this relationship really has gone from strength to strength.


“Mitch identified expertly what I needed up in Scotland, both with type of finish and also quantities of paint required. Thereafter, the logistical side of things was supremely taken care of.”



There are more than 135 Crown Decorating Centres across the UK.  Visit to find your nearest store.Jimmy Carter and Mitch Singleton at New Cross CDC