The brand will appear for 24 hours on 15th April 2017 on the front page of the site, highlighting its ‘protecting buildings for over 50 years’ message.
The take-over – featuring Sandtex Trade 365 All Weather Masonry Paint, High Cover Smooth and X-TREME X-POSURE – is part of a “Ultimate Protection” campaign, targeted to reach millions of users.
It offers the chance to win a Sky Q package, with Sky Sports for a year, organised by Sandtex Trade to celebrate the start of the outdoor season.
There is no purchase necessary for the competition, which runs from 10th to 30th April 2017. More details can be found at a dedicated Sandtex Trade microsite at www.sandtex.co.uk/winskyq
Skysports.com will also be promoting the competition throughout April on Skysports.com and its mobile app.
The Sandtex Trade promotion is part of the year-long on screen promotion of Crown Paints’ high performance brands and service, which is airing throughout 2017 under a sponsorship package with Sky Sports News HQ.
Sandex Trade, as well as Crown Trade, Sadolin and Crown Decorating Centres, will each take a share of the screen time, featuring on the station’s popular 10pm bulletin, 365 days a year, reaching 5 million adult males.
The agreement represents four years of collaboration between Crown Paints and Sky, and the UK paint manufacturer’s third full year of sponsorship.
Sharon Smith, Crown Paints Brand Manager, said: “This latest home page takeover is part of a series of 24 hour takeover campaigns for Crown Paints’ brands on the SkySports.com homepage, with a range of exciting initiatives.
“For Sandtex Trade, the campaign runs at a great time as summer approaches and people think about getting outdoors for masonry and trim projects.
“The competition will also run across Sky Sports mobile and social media sites as well as the Sandtex Trade website and social media sites.
“It’s a great way to mark the start of the outdoor season and provide Sandtex Trade’s credentials as the No 1 exterior solution.”