Sandtex Trade is hitting TV screens this summer in a high-impact campaign with Sky Sports News.
The deal will see the premium masonry paint brand sponsor the 10pm bulletin every night between May and August, for 17 weeks.
In addition to the sponsorship, from May through to August, Sandtex Trade is also offering the opportunity for viewers to get behind the wheel and enjoy summer, with the chance to win a Supercar experience.
This is the third year Crown Paints has chosen to promote the exterior paint brand on television in the summer months.
The message is designed to keep Sandtex Trade on the road to success as the UK’s premium masonry paint.
Sharon Smith, Sandtex Trade Brand Manager, said: “Sponsoring such a well-regarded and popular programme as Sky Sports News At 10 will ensure we reach more people than ever with Sandtex Trade’s ‘results you can depend on’ message.
“Combining this with the Supercar experience means decorators can really get involved in the campaign.”
Entry for the competition is available via www.sandtextrade.co.uk, as well as SkySports.com and Sky Sports Mobile.
Press Release written by Jane Shepherd, Shepherd PR Limited, 01538 308685, mobile 07985 129315