Manger’s steps out with striking new design

Decorating sundries brand Manger’s is continuing to invest in its comprehensive range by unveiling a striking new livery design.

Manger’s, part of PPG Architectural Coatings UK and Ireland, which is home to popular paint brands Johnstone’s and Leyland, offers a comprehensive range of preparation products to suit both trade and household projects.

Following 90 years in the industry and with little change to its branding in the intervening years, a radically different packaging design has now been launched.

Integral to the new livery, designed to build on the positive perception of this longstanding brand, is the new colour-coded system, ensuring customers are able to find the right product easily. The range has been divided up into four main categories each assigned a different colour, with solvents in red, adhesives coded blue, fillers green and cleaners yellow.

Designed with the customer firmly in mind, the new contemporary packaging, which is both striking and attractive with the simple black and white design accented with just one colour, is both clear and professional, reflecting the tone of the brand.

Manger’s has also launched a series of new  POS materials in the new design; including header boards, aisle bins, bus stops and wobblers, providing stockists with all the tools needed to promote the range effectively. In addition, Manger’s has also launched a new product guide, providing an overview of its products and their features and benefits, as well as a new preparation guide, which is ideal for the DIYer as it is designed to provide useful hints and tips on preparation ahead of any decorating project.

As part of the new launch there are also a limited number of branded free standing display units. These are only available to customers through their PPG Account Manager and are subject to the promotion’s T&Cs.

For more information please contact your PPG Account Manager.

ENDS

PR Contact: Guy Atkinson on guy@harris-associates.com or  0113 230 4411