The decorating industry enjoyed its moment in the national spotlight recently as the Johnstone’s Paint Trophy reached an unforgettable conclusion at Wembley.
More than 900 painters and decorators were invited as guests of Johnstone’s to see Bristol City defeat Walsall in the showpiece final.
They were part of a huge crowd, which at 72,315 was the second highest attendance in the nine seasons of Johnstone’s sponsoring the tournament. Only the 2010 final between Southampton and Carlisle United has had a larger crowd.
And, with live television coverage on Sky Sports on top of a bumper turn-out, it was a day when not only the Johnstone’s brand, but also the decorating industry as a whole, was thrown into the spotlight.
Decorators were treated to full hospitality throughout the day, including a three-course meal in the Bobby Moore Suite. The room was decked out with gold balloons to celebrate Johnstone’s 125thanniversary as a paint manufacturer.
The day was even more special for 14 Johnstone’s Trade employees and two charity auction winners, who got to play football on the hallowed Wembley turf just over an hour before kick-off in the Johnstone’s Sixes.
Connor Higgs, from Johnstone’s selected charity partner When You Wish Upon A Star, had the honour of presenting the ball to match referee Mick Russell ahead of kick-off.
Ben Wilde, brand and sponsorship manager for Johnstone’s, said: “Once again, the final was a huge success and the perfect end to what has been a magnificent competition over seven months.
“Our customers have been integral to our success during the past 125 years so it’s important to thank them for their support and occasions like this enable us to do that.”
PR contact: Guy Atkinson on email@example.com / 0113 230 4411