Crown Paints has kicked off the New Year in style after teaming up with Sky Sports News HQ in a high impact sponsorship package.
The UK paint manufacturer signed a deal to feature on the station’s popular 10pm bulletin from January 1, 2015.
The agreement will see Crown Paints on the TV every day throughout 2015 and represents a significant investment in their Trade brands.
The sponsorship package will start with the Crown Trade brand, using special ‘idents’ featuring fictitious painters and decorators mimicking visual cues common to most Sky Sports broadcasting.
As part of the package, Crown Paints will also run banner advertising on SkySports.com, the most visited commercial sports destination on the web, and the Sky Sports mobile service.
Debbie Orr, Marketing Manager at Crown Paints, said: “Sky Sports News HQ is ‘must-have’ TV for sports fans and we think it provides the perfect platform to get our message across.
“We will appear 7 days a week, 52 weeks a year, reaching a huge audience.”
The agreement builds on an existing association between Crown and Sky Sports News HQ, which started in the summer when their exterior paint brand Sandtex used the 24-hour sports news channel to promote its message of ‘Results you can depend on.’
Sky Sports News launched in 1988. It relaunched as Sky Sports News HQ in August 2014 and moved to channel 401, providing viewers with an unrivalled sports news service plus a showcase of other content on the Sky Sports channels. In addition to its 24-hour TV news service, Sky Sports News HQ is also available across a digital portfolio of apps, skysports.com and social media.
Andy Cairns, executive editor of Sky Sports News, said: “Sky Sports News HQ is the number one sports news service in Europe and the sports fan’s first port of call as we put them at the heart of sports news. Over two million viewers a day come to Sky Sports News, plus many more on digital and social media.
“This exciting new partnership with Crown Paints will work across TV, online and mobile, and it’s great to have them on board.”